The biggest day in U.S. sports is over, as the Kansas City Chiefs defeated the San Francisco 49ers in Super Bowl 54. The game was tight the whole way, but the Chiefs eventually pulled away, winning by a score of 31-20. However, in-between the action, there were some commercials that caught the attention of gamers. The Super Bowl is famed for its commercials, which cost upwards of $5.5 million for 30 seconds of airtime this year. As such, viewers tend to keep a close eye on the advertisements. Well, if you watched carefully enough, you would have seen TimTheTatman and Fortnite World Champion Bugha appear on your screen.
Gamers like TimTheTatman, Bugha break into mainstream media
There’s no stage bigger than the Super Bowl, so to even appear for a moment is quite the honor. The stage is usually covered with actors, musicians, and other celebrities — and now apparently gamers.
Last year, we saw our first occurrence of this with Tyler “Ninja” Blevins appearing in an official NFL commercial. The ad featured Ninja sitting in a ballroom with dozens of NFL legends like Jim Brown, Tom Brady, and Jerry Rice. However, his cameo was fairly uneventful compared to the rest of the commercial.
This year, we got multiple gamers on our TV screens. Timothy “TimTheTatman” Betar was first up, making an appearance in the hit “NFL 100” ad. Tim had a line, “Take it to the house, kid!” and was on screen for a second or two. You can view the full commercial below, courtesy of ESPN.
"Take it to the house kid." – @timthetatman
First it was @Ninja, now Tim makes his #SuperBowlLIV commercial debut.
(via @thecheckdown)https://t.co/jN0Aacnhp8
— ESPN Esports (@ESPN_Esports) February 3, 2020
Next, we saw Fortnite World Cup winner Kyle “Bugha” Giersdorf in a Sabra commercial about hummus. Bugha said one word, “Banana,” and was on screen for barely a second. While not much, it’s great to see companies expand their marketing to gamers.
🍌🍌🍌This is #HowImuss 🍌🍌🍌@Sabra #SuperBowlLIV #SabraPartner pic.twitter.com/WsJNuc5MHN
— Bugha (@bugha) February 3, 2020
This is a huge step for esports and gaming as a whole. Instead of being niche personalities, popular gamers and creators are beginning to be recognized as full-on celebrities.
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